Working in his unique style, along with the iconic representatives of the Soviet art – Ilya Kabakov, Andrey Monastyrsky and Erik Bulatov, Chubarov embodied in his paintings an idea of a new era philosophy. Visually capturing an energy and power of the world around him, he infused the abstract line with the power and meaning – something that had been previously displaced by conceptual art.
Chubarov considered himself a heir of the Russian "archaic" culture, drawing a parallel between his technique and the ideas of Malevich's "Black Square".